Apparently some folks here are too close to the comedy to see that the GOP itself has become an incredibly "entertaining" organization. I don't think this is the big problem that the GOP needs to address - as many other posters noted, there is lots of entertainment being produced with a right-wing perspective.
What is lacking is any principled opposition or constructive alternative to the Democratic agenda. The GOP is not
losing in virtually all demographic groups because of a lack of entertainment value. It is losing because it does not speak to the very real concerns of the citizens of the USA.
The closing paragraph of this column encapsulates the GOP confusion:
If conservatives want to win this battle, they need to put more energy into creating entertainment that strikes a responsive chord with the majority of Americans who are “sick of politics” because they don’t see how government and public policy matter to their lives. I believe that a majority of Americans, if they get a chance to see both sides of the argument presented in a way that entertains them, will come over to the conservative side in a decisive way. But conservatives have to make the effort. Right now, the left is winning the battle because they are creating entertainment — and the other side is just boring them.
Americans are "sick of politics", but not because they don't see how government and public policy matter - in fact, you have this one exactly backwards. People are sick of politics because they see precious little attention payed to governance and public policy, and far too much energy spent on divisive personal politics. A majority of Americans, when given the opportunity, have already demonstrated no desire to "come over to the conservative side in a decisive way". It is not because they are bored with the GOP. It is because the GOP has willfully and repeatedly failed to address the very real imperative to govern and manage public policy in keeping with the welfare of our nation.
Jon Stewart is not a news source for the youth of the USA solely because his show is entertaining. His show is also informative and insightful when it comes to the major policy issues of the day. The GOP has no answer to an honest debate on the issues. Focusing on the superficial has been the big problem, and will continue to be the problem, so long as the GOP fails to recognize political reality and address the very real concerns of voters.